UFC, Fanatics Collectibles Agree to Exclusive Multi-Year Trading Card Deal
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The UFC is returning to Topps and a signature product is being revived to kick things off.
Fanatics Collectibles announced Wednesday that it has agreed to an exclusive multi-year trading card deal with the UFC, ending a three-year break from its last UFC product.
Topps had previously produced UFC trading cards from 2009 to 2020 before the brand shifted to Panini America.
Topps
“We are excited to again join creative forces with Fanatics Collectibles and Topps, celebrating the sport of MMA and the unrivaled popularity of UFC through its unique personalities and historic moments,” Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products, said in a statement. “UFC fans have long supported a strong marketplace for collectibles, and this new collaboration with Fanatics and Topps will give UFC fans a great way to stay engaged in the sport and connected to their favorite athletes.”
The first product under the new deal will be 2024 Topps Chrome UFC, which is scheduled to release on Feb. 28. According to a press release, the 200-card checklist will feature a full lineup of parallels as well as inserts like SuperGiant, AKA and Tale of the Tape.
Hobby boxes will have two autographs per box, on average.
Topps
“Today is a day of celebration for both the hobby and all UFC fans,” Fanatics Collectibles CEO Mike Mahan added. “UFC trading cards are incredibly popular among collectors – and we are truly honored to be able to once again make innovative and fun cards featuring the next wave of stars.”
According to the announcement, Fanatics Collectibles also has plans for UFC content on Fanatics Live, including interviews with fighters during live card breaks.
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